You don’t see PrimaLoft. You don’t need to. PrimaLoft creates premium insulations and fabrics felt by you and the planet.
Felt by you.
PrimaLoft has spent over 40 years developing innovative insulations and fabrics to keep you warm, dry and comfortable. We like to consider ourselves the secret ingredient that powers your favorite jackets, gloves, footwear, bedding and more. 
Felt by the planet.
We believe premium performance does not need to come at the expense of the planet. PrimaLoft engineers are in the lab developing revolutionary technologies that also reduce our impact on the earth.